Concepedia

Boudhayan Ganguly

BG

7

Publications

515

Citations

7

H-Index

2009

Active since

Affiliations

International Management Institute(Current)

Simon Fraser University

Indian Institute of Management Lucknow

Boudhayan Ganguly is an author at International Management Institute specializing in trust, management, and marketing.

Top concepts

TrustMarketingManagementBusinessSocial InfluenceConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingCulture

Publications per year

2009–2024

7

Publications

7

The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture

Boudhayan Ganguly, Satya Bhusan Dash, Dianne Cyr et al. · International Journal of Electronic Business · 2010 · 307 citations

Customer Satisfaction, Website Design, Consumer Research +20

Website characteristics, Trust and purchase intention in online stores: - An Empirical study in the Indian context

Boudhayan Ganguly, Satya Bhusan Dash, Dianne Cyr · 2009 · 110 citations

Customer Satisfaction, Consumer Research, Communication +20

Your reviews or mine? Exploring the determinants of “perceived helpfulness” of online reviews: a cross-cultural study

Baidyanath Biswas, Pooja Sengupta, Boudhayan Ganguly · Electronic Markets · 2021 · 37 citations · Full text

Culture, Cross-cultural Study, Online Customer Behavior +9

What are the significant determinants of helpfulness of online review? An exploration across product-types

Boudhayan Ganguly, Pooja Sengupta, Baidyanath Biswas · Journal of Retailing and Consumer Services · 2024 · 21 citations · Full text

AI-exposure and labour market: a systematic literature review on estimations, validations, and perceptions

Dona Ghosh, Rajarshi Ghosh, Sahana Roy Chowdhury et al. · Management Review Quarterly · 2024 · 16 citations

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