Ilona Mikkonen

Moralities in food and health research

Søren Askegaard, Nailya Ordabayeva, Pierre Chandon et al. · Journal of Marketing Management · 2014 · 87 citations

Agriculture, Nutrition, Nutritional Sciences +14

Cynical identity projects as consumer resistance – the Scrooge as a social critic?

Ilona Mikkonen, Johanna Moisander, A. Fuat Fırat · Consumption Markets & Culture · 2011 · 63 citations

Business, Marketing, Marketing Management +13

Happy Festivus! Parody as playful consumer resistance

Ilona Mikkonen, Domen Bajde · Consumption Markets & Culture · 2012 · 42 citations

Social Sciences, Literature, Marketing +9

What not to wear? Oppositional ideology, fashion, and governmentality in wardrobe self-help

Ilona Mikkonen, Handan Vicdan, Annu Markkula · Consumption Markets & Culture · 2013 · 25 citations

Social Sciences, Cultural Studies, Sociology +9

Negotiating subcultural authenticity through interpretation of mainstream advertising

Ilona Mikkonen · International Journal of Advertising · 2010 · 18 citations

Social Sciences, Communication, Gender Studies +17