Concepedia

Dora E. Bock

DE

22

Publications

1.3K

Citations

18

H-Index

2013

Active since

Affiliations

Auburn University(Current)

Georgia Southern University

Louisiana State University

Towson University

Youngstown State University

Dora E. Bock is an author at Auburn University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionPsychologySocial SciencesSocial PsychologyProsocial Behavior

Publications per year

2013–2022

22

Publications

22

Artificial intelligence: disrupting what we know about services

Dora E. Bock, Jeremy S. Wolter, O. C. Ferrell · Journal of Services Marketing · 2020 · 243 citations

Artificial Intelligence, Service Innovation, Digital Marketing +18

Green marketing: what the Millennials buy

Leslie Lu, Dora E. Bock, Mathew Joseph · Journal of Business Strategy · 2013 · 187 citations

Green Products, Consumer Decision Making, Green Marketing +14

Creating Ultimate Customer Loyalty Through Loyalty Conviction and Customer-Company Identification

Jeremy S. Wolter, Dora E. Bock, Jeffery S. Smith et al. · Journal of Retailing · 2017 · 104 citations

Customer Experience, Customer Satisfaction, Customer-company Identification +8

The road to customer loyalty paved with service customization

Dora E. Bock, Stephanie M. Mangus, Judith Anne Garretson Folse · Journal of Business Research · 2016 · 79 citations

Customer Satisfaction, Service Customization, Service Research +8

When Frontline Employee Behavior Backfires

Dora E. Bock, Judith Anne Garretson Folse, William C. Black · Journal of Service Research · 2016 · 75 citations

Customer Satisfaction, Empathy, Consumer Research +21

Rows per page

1–5 of 22