Concepedia
Statistics
Publications
8
Citations
337
H-Index
Active since
2005
Affiliations
Concordia University(Current)
University of California, Irvine
China Europe International Business School
McGill University
Chung-Ang University
Jooseop Lim is an author at Concordia University specializing in marketing, business economics, and business.
Publications per year
2005–2017
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
Imran S. Currim, Jooseop Lim, Joung W. Kim · Journal of Marketing · 2012 · 107 citations
Management, Business Economics, Economics +17
Consumer heterogeneity in the longer-term effects of price promotions
Jooseop Lim, Imran S. Currim, Rick L. Andrews · International Journal of Research in Marketing · 2005 · 68 citations
Management, Economics, Marketing +16
Effect of analysts’ earnings pressure on marketing spending and stock market performance
Imran S. Currim, Jooseop Lim, Yu Zhang · Journal of the Academy of Marketing Science · 2017 · 50 citations · Full text
Business, Accountancy, Finance +13
Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
Rick L. Andrews, Imran S. Currim, Peter S. H. Leeflang et al. · International Journal of Research in Marketing · 2008 · 41 citations
Business, Business Economics, Marketing +5
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Hannah Oh, John Bae, Imran S. Currim et al. · European Journal of Marketing · 2016 · 31 citations · Full text
Management, Marketing, Marketing Management +9
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