Concepedia

John Bae

JB

Statistics

Publications

4

Citations

298

H-Index

4

Active since

2016

Affiliations

The University of Texas Rio Grande Valley(Current)

Elon University

Ewha Womans University

University of Nebraska at Omaha

John Bae is an author at The University of Texas Rio Grande Valley specializing in corporate social responsibility, csr strategy, and marketing.

Publications per year

2016–2019

4

Publications

4

Can Sinful Firms Benefit from Advertising Their CSR Efforts? Adverse Effect of Advertising Sinful Firms’ CSR Engagements on Firm Performance

Hannah Oh, John Bae, Sang‐Joon Kim · Journal of Business Ethics · 2016 · 141 citations

Management, Marketing, Strategic Management +16

Taming polysemous signals: The role of marketing intensity on the relationship between financial leverage and firm performance

John Bae, Sang‐Joon Kim, Hannah Oh · Review of Financial Economics · 2016 · 73 citations

Business, Marketing, Marketing Management +16

Corporate social responsibility: An umbrella or a puddle on a rainy day? Evidence surrounding corporate financial misconduct

John Bae, Wonik Choi, Jongha Lim · European Financial Management · 2019 · 53 citations

Business, Corporate Governance, Finance +17

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

Hannah Oh, John Bae, Imran S. Currim et al. · European Journal of Marketing · 2016 · 31 citations · Full text

Management, Marketing, Marketing Management +9

1–4 of 4