Concepedia

Chittipa Ngamkroeckjoti

CN

8

Publications

206

Citations

8

H-Index

2000

Active since

Affiliations

Assumption University(Current)

Chulalongkorn University

Asian Institute of Technology

University of Alaska Southeast

Chittipa Ngamkroeckjoti is an author at Assumption University specializing in management, business, and strategic management.

Top concepts

BusinessManagementBusiness StrategyStrategic ManagementMarketingOrganizational BehaviorEducationFood QualityProductivityHuman Resources

Publications per year

2000–2022

8

Publications

8

Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China

Zhiyuan Yu, Worasak Klongthong, Jakkrit Thavorn et al. · Cogent Business & Management · 2021 · 49 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +19

Technology turbulence and environmental scanning in Thai food new product development

Chittipa Ngamkroeckjoti, Mark Speece · Asia Pacific Journal of Marketing and Logistics · 2008 · 43 citations

Environmental Performance, Environmental Scanning, Education +18

Environmental scanning in Thai food SMEs

Chittipa Ngamkroeckjoti, Mark Speece, Nicholas J. Dimmitt · British Food Journal · 2005 · 30 citations

Environmental Performance, Technology Strategy, Sustainable Development +20

Management of environmental scanning processes in large companies in Thailand

Chittipa Ngamkroeckjoti, Lalit M. Johri · Business Process Management Journal · 2000 · 29 citations

Environmental Performance, Environmental Scanning Activities, Environmental Monitoring +19

Coping with hypercompetition in the financial services industry in Thailand: environmental scanning practices of leaders and followers

Chittipa Ngamkroeckjoti, Lalit M. Johri · International Journal of Bank Marketing · 2003 · 18 citations

Environmental Performance, Education, Human Resource Management +23

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