Concepedia

Zhiyuan Yu

ZY

2

Publications

95

Citations

2

H-Index

2020

Active since

Affiliations

Dongbei University of Finance and Economics(Current)

Zhiyuan Yu is an author at Dongbei University of Finance and Economics specializing in business, management, and tourism.

Top concepts

BusinessManagementTourismMarketingPsychologyBrand LoyaltyHotel IndustryBrand AwarenessConsumer CultureBrand Development

Publications per year

2020–2021

2

Publications

2

Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China

Zhiyuan Yu, Worasak Klongthong, Jakkrit Thavorn et al. · Cogent Business & Management · 2021 · 49 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +19

Higher tourism specialization, better hotel industry efficiency?

Dapeng Zhang, Jinghua Tu, Lingxu Zhou et al. · International Journal of Hospitality Management · 2020 · 46 citations · Full text

Tourism Management, Tourism Competitiveness, Management +7

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