Worasak Klongthong

Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China

Zhiyuan Yu, Worasak Klongthong, Jakkrit Thavorn et al. · Cogent Business & Management · 2021 · 49 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +19

The Influence of Entrepreneurial Self-Efficacy and Innovation on Firm Performance: Evidence from Thai Startup Firms

Worasak Klongthong, Jakkrit Thavorn, Wasapon Thanabodypath et al. · Humanities and Social Sciences Letters · 2020 · 28 citations · Full text

Chitosan Biomedical Applications for the Treatment of Viral Disease: A Data Mining Model Using Bibliometric Predictive Intelligence

Worasak Klongthong, Veera Muangsin, Chupun Gowanit et al. · Journal of Chemistry · 2020 · 14 citations · Full text

Engineering, Chitosan Biomedical Applications, Immunology +27

Motivational Factors Influencing Telework during the COVID-19 Pandemic

Chittipa Ngamkroeckjoti, Worasak Klongthong, Jakkrit Thavorn · Emerging Science Journal · 2022 · 13 citations · Full text

Organizations, Quality Of Life, Motivational Factors +21

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention

Jakkrit Thavorn, Puripat Trichob, Worasak Klongthong et al. · Cogent Business & Management · 2022 · 11 citations · Full text