Concepedia
1
Publications
11
Citations
H-Index
2022
Active since
Affiliations
Chulalongkorn University(Current)
Puripat Trichob is an author at Chulalongkorn University.
Publications per year
2022–2022
Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention
Jakkrit Thavorn, Puripat Trichob, Worasak Klongthong et al. · Cogent Business & Management · 2022 · 11 citations · Full text
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