Concepedia

Brian J. Taillon

BJ

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Publications

2

Citations

307

H-Index

2

Active since

2017

Affiliations

East Carolina University(Current)

Brian J. Taillon is an author at East Carolina University specializing in consumer behavior, communication, and brand management.

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Publications per year

2017–2020

2

Publications

2

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Brian J. Taillon, Steven Mueller, Christine M. Kowalczyk et al. · Journal of Product & Brand Management · 2020 · 275 citations

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Strategic consequences of self-service technology evaluations

Brian J. Taillon, Bruce A. Huhmann · Journal of Strategic Marketing · 2017 · 32 citations

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