Christine M. Kowalczyk

Understanding the relationships between social media influencers and their followers: the moderating role of closeness

Brian J. Taillon, Steven Mueller, Christine M. Kowalczyk et al. · Journal of Product & Brand Management · 2020 · 275 citations

Digital Marketing, Consumer Research, Social Influence +24

Transforming celebrities through social media: the role of authenticity and emotional attachment

Christine M. Kowalczyk, Kathrynn Pounders · Journal of Product & Brand Management · 2016 · 258 citations

Digital Society, Digital Marketing, Social Media Site +22

Insight into the motivation of selfie postings: impression management and self-esteem

Kathrynn Pounders, Christine M. Kowalczyk, Kirsten Stowers · European Journal of Marketing · 2016 · 181 citations

Social Psychology, Consumer Research, Social Influence +27

The Moderating Role of Celebrity Worship on Attitudes Toward Celebrity Brand Extensions

Christine M. Kowalczyk, Marla Royne Stafford · The Journal of Marketing Theory and Practice · 2013 · 45 citations

Understanding the antecedents to luxury brand consumer behavior

Christine M. Kowalczyk, Natalie A. Mitchell · Journal of Product & Brand Management · 2021 · 25 citations

Luxury, Brand Consumer Behavior, Brand Strategy +17