Concepedia
Statistics
Publications
18
Citations
1.6K
H-Index
16
Active since
2014
Affiliations
The University of Texas at Austin(Current)
Louisiana Tech University
Oakland University
University of Illinois Urbana-Champaign
University of North Texas
Kathrynn Pounders is an author at The University of Texas at Austin specializing in marketing, social sciences, and advertising.
Publications per year
2014–2023
Health Literacy and Health Information Technology Adoption: The Potential for a New Digital Divide
Michael Mackert, Amanda Mabry‐Flynn, Sara Champlin et al. · Journal of Medical Internet Research · 2016 · 531 citations · Full text
Social Sciences, Health Informatics, Health Communication +12
Transforming celebrities through social media: the role of authenticity and emotional attachment
Christine M. Kowalczyk, Kathrynn Pounders · Journal of Product & Brand Management · 2016 · 273 citations
Social Sciences, Communication, Marketing +15
Insight into the motivation of selfie postings: impression management and self-esteem
Kathrynn Pounders, Christine M. Kowalczyk, Kirsten Stowers · European Journal of Marketing · 2016 · 184 citations
Social Sciences, Communication, Marketing +16
Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements
Joshua T. Coleman, Marla Royne Stafford, Kathrynn Pounders · Journal of Advertising · 2019 · 84 citations
Business, Marketing, Marketing Management +16
Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications
Kathrynn Pounders, Seungae Lee, Mike Mackert · Journal of Advertising · 2015 · 78 citations
Social Sciences, Communication, Health Behavior +14
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