Concepedia
Statistics
Publications
8
Citations
293
H-Index
Active since
2015
Affiliations
The University of Texas at Austin(Current)
Oakland University
Hanyang University
University of Memphis
University of Oklahoma
Seungae Lee is an author at The University of Texas at Austin specializing in persuasion, social sciences, and communication.
Publications per year
2015–2021
Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications
Kathrynn Pounders, Seungae Lee, Mike Mackert · Journal of Advertising · 2015 · 78 citations
Social Sciences, Communication, Health Behavior +14
Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing
Seungae Lee, Kathrynn Pounders · Journal of Business Research · 2018 · 62 citations
Management, Marketing, Marketing Management +12
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus
Kathrynn Pounders, Seungae Lee, Marla Royne Stafford · Journal of Current Issues & Research in Advertising · 2017 · 45 citations
Business, Marketing, Marketing Management +14
Online bandwagon effects: Quantitative versus qualitative cues in online comments sections
Seungae Lee, Lucy Atkinson, Yoon Hi Sung · New Media & Society · 2020 · 30 citations
Social Sciences, Communication, Social Psychology +14
The Influence of Temporal Frame on Guilt and Shame Appeals
Kathrynn Pounders, Marla Royne Stafford, Seungae Lee · Journal of Current Issues & Research in Advertising · 2018 · 28 citations
Social Sciences, Communication, Psychology +14
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