Concepedia
Statistics
Publications
11
Citations
415
H-Index
10
Active since
2006
Affiliations
East Carolina University(Current)
Texas A&M University-Victoria
Enping Mai is an author at East Carolina University specializing in marketing, marketing management, and management.
Publications per year
2006–2022
Experiential goods with network externalities effects: An empirical study of online rating system
Jun Yang, Enping Mai · Journal of Business Research · 2009 · 189 citations
Social Sciences, Business Economics, Economics +15
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective
Enping Mai, Ying Liao · Journal of Business and Industrial Marketing · 2021 · 47 citations
Management, Marketing, Marketing Management +12
Expanding Servicescape Dimensions with Safety: An Exploratory Study
Judy A. Siguaw, Enping Mai, Judy A. Wagner · Services Marketing Quarterly · 2019 · 35 citations
Social Sciences, Urban Studies, Built Environment +7
How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation
Enping Mai, Seth Ketron · Journal of Business Research · 2021 · 28 citations
Management, Retail Management, Supply Chain Management +12
Did you Tell me the Truth?: The Influence of Online Community on eWOM
Jun Yang, Enping Mai, Joseph Ben‐Ur · International Journal of Market Research · 2012 · 26 citations
Business, Marketing, Marketing Management +17
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