Susan Foreman

Internal marketing: Concepts, measurement and application

Susan Foreman, Arthur H. Money · Journal of Marketing Management · 1995 · 381 citations

Customer Satisfaction, History Of Marketing, Management +12

Market versus societal orientation in the nonprofit context

Mei‐Na Liao, Susan Foreman, Adrian Sargeant · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 149 citations

Market Orientation, Philanthropy, New Measure +12

Operationalizing the Marketing Concept in the Nonprofit Sector

Adrian Sargeant, Susan Foreman, Mei-Na Liao · Journal of Nonprofit & Public Sector Marketing · 2002 · 113 citations

Large Multinational Organizations, Management, Business +9

Internal Marketing Role in Organizations

Leyland Pitt, Susan Foreman · Journal of Business Research · 1999 · 53 citations

Internal Marketing Role, Management, Business +5

Does the tail wag the dog? Brand personality in brand alliance evaluation

David Owen James, Madge M. Lyman, Susan Foreman · Journal of Product & Brand Management · 2006 · 39 citations

Consumer Research, Brand Strategy, Brand Loyalty +16