Susan Foreman

Internal marketing: Concepts, measurement and application

Susan Foreman, Arthur H. Money · Journal of Marketing Management · 1995 · 383 citations

Business, Marketing, Marketing Management +7

Market versus societal orientation in the nonprofit context

Mei‐Na Liao, Susan Foreman, Adrian Sargeant · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 151 citations · Full text

Business, Marketing, Nonprofit Management +7

Operationalizing the Marketing Concept in the Nonprofit Sector

Adrian Sargeant, Susan Foreman, Mei-Na Liao · Journal of Nonprofit & Public Sector Marketing · 2002 · 113 citations · Full text

Business, Marketing, Marketing Management +6

Internal Marketing Role in Organizations

Leyland Pitt, Susan Foreman · Journal of Business Research · 1999 · 53 citations

Business, Marketing, Marketing Management +5

Does the tail wag the dog? Brand personality in brand alliance evaluation

David Owen James, Madge M. Lyman, Susan Foreman · Journal of Product & Brand Management · 2006 · 39 citations

Business, Marketing, Marketing Management +15