Concepedia

David Owen James

DO

Statistics

Publications

3

Citations

190

H-Index

3

Active since

2005

Affiliations

Henley College(Current)

David Owen James is an author at Henley College specializing in brand strategy, brand equity, and business.

ORCID

Top concepts

Publications per year

2005–2006

3

Publications

3

Guilty through association: brand association transfer to brand alliances

David Owen James · Journal of Consumer Marketing · 2005 · 112 citations

, , +16

Extension to alliance: Aaker and Keller's model revisited

David Owen James · Journal of Product & Brand Management · 2006 · 39 citations

, , +14

Does the tail wag the dog? Brand personality in brand alliance evaluation

David Owen James, Madge M. Lyman, Susan Foreman · Journal of Product & Brand Management · 2006 · 39 citations

, , +16

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