Concepedia

Mei‐Na Liao

ML

6

Publications

376

Citations

6

H-Index

2001

Active since

Affiliations

University of Bradford(Current)

South China Agricultural University

Mei‐Na Liao is an author at University of Bradford specializing in management, marketing, and business.

Top concepts

MarketingManagementBrandingBusinessBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2001–2022

6

Publications

6

Market versus societal orientation in the nonprofit context

Mei‐Na Liao, Susan Foreman, Adrian Sargeant · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 149 citations

Market Orientation, Philanthropy, New Measure +12

Student corporate brand identification: an exploratory case study

John M.T. Balmer, Mei‐Na Liao · Corporate Communications An International Journal · 2007 · 118 citations

Marketing, Corporate Brand Identification, Brand Positioning +14

Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it

John M.T. Balmer, Mei‐Na Liao, Wei-Yue Wang · Journal of General Management · 2010 · 40 citations

Marketing, Corporate Brand Identification, Brand Positioning +15

Investigating Romanian Healthcare Consumer Behaviour in Online Communities: Qualitative Research on Negative eWOM

Iuliana-Raluca Gheorghe, Mei‐Na Liao · Procedia - Social and Behavioral Sciences · 2012 · 31 citations · Full text

Customer Satisfaction, Consumer Study, Online Communities +21

Metagenomic insights into the influence of mobile genetic elements on ARGs along typical wastewater treatment system on pig farms in China

Rong‐Min Zhang, Mei‐Na Liao, Jia-en Wu et al. · The Science of The Total Environment · 2022 · 26 citations

Engineering, Mobile Genetic Elements, Genome Study +14

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