Concepedia

Dong Xuan Dam

DX

5

Publications

180

Citations

5

H-Index

2015

Active since

Affiliations

National Economics University(Current)

North-West University

Monash University

Dong Xuan Dam is an author at National Economics University specializing in marketing, social marketing, and management.

Top concepts

MarketingSocial MarketingHealthCultureTourismManagementTourism SupplyConsumer ResearchCustomer SatisfactionDestination Marketing

Publications per year

2015–2022

5

Publications

5

Systems social marketing: a critical appraisal

V. Dao Truong, Stephen Graham Saunders, Dong Xuan Dam · Journal of Social Marketing · 2018 · 69 citations

Customer Satisfaction, Purpose Social Marketing, Digital Marketing +11

Factors affecting European tourists’ satisfaction in Nha Trang city: perceptions of destination quality

Cong Chi Le, Dong Xuan Dam · International Journal of Tourism Cities · 2017 · 50 citations

Nha Trang City, Customer Satisfaction, Tourism Management +16

The internationalisation of social marketing research

V. Dao Truong, Nam V.H. Dang, C. Michael Hall et al. · Journal of Social Marketing · 2015 · 21 citations

Culture, International Marketing, Media Marketing +10

Measuring, evaluating, and documenting social marketing impact

V. Dao Truong, Dong Xuan Dam, Stephen Graham Saunders et al. · Journal of Social Marketing · 2021 · 21 citations

Marketing Analytics, Nutrition, Public Health Nutrition +19

Power, community involvement, and sustainability of tourism destinations

Dong Xuan Dam, Thi Quynh Trang Nguyen · Tourist Studies · 2022 · 19 citations

Tourism Management, Tourism Performance, Tourism Supply +20

Rows per page

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