Concepedia

Rex Yuxing Du

RY

Statistics

Publications

15

Citations

962

H-Index

14

Active since

2005

Affiliations

University of Houston(Current)

Duke University

University of Georgia

Syracuse University

San Francisco State University

Rex Yuxing Du is an author at University of Houston specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorDigital MarketingInteractive MarketingAdvertisingBusiness AnalyticsMarketing Analytics

Publications per year

2005–2020

15

Publications

15

How Economic Contractions and Expansions Affect Expenditure Patterns

Wagner A. Kamakura, Rex Yuxing Du · Journal of Consumer Research · 2011 · 144 citations

Economics, Economic Contractions, Category Expenditure Shares +14

Leveraging Trends in Online Searches for Product Features in Market Response Modeling

Rex Yuxing Du, Ye Hu, Sina Damangir · Journal of Marketing · 2014 · 111 citations

Marketing Analytics, Customer Satisfaction, Engineering +26

Capturing Marketing Information to Fuel Growth

Rex Yuxing Du, Oded Netzer, David A. Schweidel et al. · Journal of Marketing · 2020 · 106 citations

Marketing Analytics, Digital Marketing, Business Intelligence +17

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir · Journal of Marketing Research · 2014 · 99 citations

Marketing Analytics, Customer Satisfaction, Engineering +19

Size and Share of Customer Wallet

Rex Yuxing Du, Wagner A. Kamakura, Carl F. Mela · Journal of Marketing · 2007 · 92 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

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