Michael J. Swenson

Analyzing Complex Survey Data

Michael J. Swenson, Eun Sul Lee, Ronald N. Forthofer et al. · Journal of Marketing Research · 1990 · 422 citations

Social Sciences, Social Work, Sociology +16

Personal selling constructs and measures: emic versus etic approaches to cross‐national research

Joel Herché, Michael J. Swenson, Willem Verbeke · European Journal of Marketing · 1996 · 62 citations

Management, Marketing, Marketing Management +13

New Product Forecasting with a Purchase Intention Survey

David B. Whitlark, Michael D. Geurts, Michael J. Swenson · The Journal of Business Forecasting Methods & Systems · 1993 · 58 citations

Management, Marketing, Marketing Management +15

The Appeal of Personal Selling as a Career: A Decade Later

Michael J. Swenson, William R. Swinyard, Frederick W. Langrehr et al. · Journal of Personal Selling and Sales Management · 1993 · 46 citations · Full text

Management, Marketing, Marketing Management +9

Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model

Chad R. Allred, Michael J. Swenson · Marketing Education Review · 2006 · 35 citations

Education, Educational Technology, Marketing +6