Michael J. Swenson

Analyzing Complex Survey Data

Michael J. Swenson, Eun Sul Lee, Ronald N. Forthofer et al. · Journal of Marketing Research · 1990 · 422 citations

Reliability, Survey (Human Research), Series Editor +14

Personal selling constructs and measures: emic versus etic approaches to cross‐national research

Joel Herché, Michael J. Swenson, Willem Verbeke · European Journal of Marketing · 1996 · 61 citations

Measurement Transport, International Marketing, Consumer Study +20

The Appeal of Personal Selling as a Career: A Decade Later

Michael J. Swenson, William R. Swinyard, Frederick W. Langrehr et al. · Journal of Personal Selling and Sales Management · 1993 · 46 citations · Full text

Customer Satisfaction, Decade Later, Relative Importance +16

Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model

Chad R. Allred, Michael J. Swenson · Marketing Education Review · 2006 · 35 citations

Education, Random Selector Model, Communication +21

Pubertal probiotic blocks LPS-induced anxiety and the associated neurochemical and microbial outcomes, in a sex dependent manner

Emma Murray, Kevin B. Smith, Karlene S. Stoby et al. · Psychoneuroendocrinology · 2019 · 34 citations

Probiotic, Psychiatry, Sexual Dysfunction +6