Concepedia
Statistics
Publications
10
Citations
727
H-Index
Active since
1977
Affiliations
Valparaiso University(Current)
Marquette University
Frederick W. Langrehr is an author at Valparaiso University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionEconomicsConsumer BehaviorAdvertisingMarketing CommunicationFinance
Publications per year
1977–1998
Dividend Policy Determinants: An Investigation of the Influences of Stakeholder Theory
Mark E. Holder, Frederick W. Langrehr, J. Lawrence Hexter · Financial Management · 1998 · 321 citations
Capital Suppliers, Stakeholder Management, Financial Economics +15
Ethical Marketing Decisions: The Higher Road
Frederick W. Langrehr, Gene R. Laczniak, Patrick E. Murphy · Journal of Marketing · 1994 · 125 citations
Ethical Marketing Decisions, Advertising Ethics, Management +6
Retail Shopping Mall Semiotics and Hedonic Consumption
Frederick W. Langrehr · ACR North American Advances · 1991 · 99 citations
Culture, Advertising, Consumer Culture +7
Consumer Education: Does It Change Students' Competencies and Attitudes?
Frederick W. Langrehr · Journal of Consumer Affairs · 1979 · 47 citations
Customer Satisfaction, Consumer Study, Consumer Research +16
The Appeal of Personal Selling as a Career: A Decade Later
Michael J. Swenson, William R. Swinyard, Frederick W. Langrehr et al. · Journal of Personal Selling and Sales Management · 1993 · 46 citations · Full text
Customer Satisfaction, Decade Later, Relative Importance +16
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