Larry L. Carter

The affective and cognitive components of country image

Amro A. Maher, Larry L. Carter · International Marketing Review · 2011 · 125 citations

Business, Marketing, Social Psychology +16

Extending the view of brand alliance effects

Christian Bluemelhuber, Larry L. Carter, C. Jay Lambe · International Marketing Review · 2007 · 100 citations

Business, Marketing, Marketing Management +14

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Anusorn Singhapakdi, Mahesh Gopinath, Janet K. Mullin Marta et al. · Journal of Business Ethics · 2007 · 74 citations

Business, Marketing, Marketing Management +7

A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study

Harry A. Taute, Jeremy J. Sierra, Larry L. Carter et al. · Journal of Product & Brand Management · 2017 · 40 citations

Business, Marketing, Marketing Management +17