Concepedia

Christian Bluemelhuber

CB

5

Publications

294

Citations

5

H-Index

2007

Active since

Affiliations

Université Libre de Bruxelles(Current)

Solvay (Belgium)

International Solvay Institutes

Christian Bluemelhuber is an author at Université Libre de Bruxelles specializing in marketing, management, and brand awareness.

Top concepts

BusinessMarketingManagementBrand AwarenessConsumer ResearchCultureBrandingAdvertisingData MiningBrand Equity

Publications per year

2007–2011

5

Publications

5

Cross-National Logo Evaluation Analysis: An Individual Level Approach

Ralf van der Lans, Joseph A. Cote, Catherine Cole et al. · Data Archiving and Networked Services (DANS) · 2008 · 115 citations · Full text

Extending the view of brand alliance effects

Christian Bluemelhuber, Larry L. Carter, C. Jay Lambe · International Marketing Review · 2007 · 100 citations

International Marketing, Consumer Research, Brand Strategy +18

Associative Networks: A New Approach to Market Segmentation

Caroline Brandt, Charles Pahud de Mortanges, Christian Bluemelhuber et al. · International Journal of Market Research · 2011 · 42 citations

Consumer Research, Communication, Business Analytics +22

Consumers' transformations in a liquid society: introducing the concepts of<i>autobiographical‐concern</i>and<i>desire‐assemblage</i>

Pilar Rojas Gaviria, Christian Bluemelhuber · Journal of Consumer Behaviour · 2010 · 25 citations

The Impact of Un/Ethical Corporate Conduct on Consumers' Ethical Perceptions - a Multidimensional Framework

Katja H. Brunk, Christian Bluemelhuber · Dépôt institutionnel de l'Université libre de Bruxelles (Université Libre de Bruxelles) · 2010 · 12 citations

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