Concepedia

Athina Zeriti

AZ

Statistics

Publications

11

Citations

1.3K

H-Index

11

Active since

2012

Affiliations

University of Leeds(Current)

University of Cyprus

University of East Anglia

Durham University

Dokuz Eylül University

Athina Zeriti is an author at University of Leeds specializing in business, marketing, and international marketing.

Publications per year

2012–2023

11

Publications

11

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Leonidas C. Leonidou, Constantinos N. Leonidou, Thomas Fotiadis et al. · Tourism Management · 2012 · 441 citations · Full text

Management, Hospitality Management, Marketing +14

Revisiting international marketing strategy in a digital era

Constantine S. Katsikeas, Leonidas C. Leonidou, Athina Zeriti · International Marketing Review · 2019 · 255 citations

Business, Marketing, Strategy +17

Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Constantine S. Katsikeas, Constantinos N. Leonidou, Athina Zeriti · Journal of the Academy of Marketing Science · 2016 · 192 citations · Full text

Business, Strategic Management, Strategy +16

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou et al. · Journal of International Marketing · 2014 · 146 citations · Full text

Business, Marketing, Marketing Management +15

Relationship Value: Drivers and Outcomes in International Marketing Channels

Dionysis Skarmeas, Athina Zeriti, George Baltas · Journal of International Marketing · 2015 · 93 citations · Full text

Business, International Business, Marketing +17

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