Concepedia
Statistics
Publications
14
Citations
752
H-Index
12
Active since
2009
Affiliations
University of Iowa(Current)
University of Minnesota
Cognitive Research (United States)
Texas A&M University
Peking University
William Hedgcock is an author at University of Iowa specializing in psychology, behavioral decision-making, and social sciences.
Publications per year
2009–2021
Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
William Hedgcock, Akshay R. Rao · Journal of Marketing Research · 2009 · 170 citations
Life Sciences, Marketing, Neuroscience +9
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
Andrea Webb Luangrath, Joann Peck, William Hedgcock et al. · Journal of Marketing Research · 2021 · 169 citations
Business, Marketing, Marketing Management +14
Reducing self‐control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
William Hedgcock, Kathleen D. Vohs, Akshay R. Rao · Journal of Consumer Psychology · 2012 · 79 citations
Social Sciences, Behavioral Sciences, Psychology +13
Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
William Hedgcock, Akshay R. Rao, Haipeng Chen · Journal of Marketing Research · 2009 · 69 citations
Social Sciences, Decision Sciences, Economics +14
Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Selin A. Malkoc, William Hedgcock, Steve Hoeffler · Journal of Consumer Psychology · 2012 · 62 citations
Social Sciences, Social Psychology, Social Influence +3
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