Concepedia

Ángel Millán Campos

ÁM

Statistics

Publications

5

Citations

188

H-Index

5

Active since

2002

Affiliations

University of Castilla-La Mancha(Current)

Bournemouth University

Ángel Millán Campos is an author at University of Castilla-La Mancha specializing in business, marketing, and brand management.

Publications per year

2002–2023

5

Publications

5

Market orientation in service

Águeda Esteban Talaya, Ángel Millán Campos, Arturo Molina et al. · European Journal of Marketing · 2002 · 82 citations

Business, Business Economics, Economics +10

Analysis of consumers’ response to brand community integration and brand identification

Ángel Millán Campos, Estrella Díaz · Journal of Brand Management · 2014 · 42 citations

Business, Marketing, Marketing Management +14

Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention

Ángel Millán Campos, María Luisa Fanjul, Miguel Moıtal · Psychology and Marketing · 2016 · 30 citations · Full text

Management, Tourism Management, Destination Management +15

Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective

Marta Retamosa, Ángel Millán Campos, Miguel Moıtal · Corporate Reputation Review · 2019 · 21 citations · Full text

Business, Marketing, Marketing Management +13

What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior

Ángel Millán Campos, Marta Retamosa, Rocío Carranza · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2023 · 13 citations

Public Affairs, Marketing, Nonprofit Management +16

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