Concepedia

Marta Retamosa

MR

Statistics

Publications

2

Citations

32

H-Index

2

Active since

2019

Affiliations

University of Castilla-La Mancha(Current)

Marta Retamosa is an author at University of Castilla-La Mancha specializing in customer satisfaction, brand building, and brand equity.

ORCID

Top concepts

Publications per year

2019–2023

2

Publications

2

Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective

Marta Retamosa, Ángel Millán Campos, Miguel Moıtal · Corporate Reputation Review · 2019 · 20 citations

, , +7

What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior

Ángel Millán Campos, Marta Retamosa, Rocío Carranza · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2023 · 12 citations

1–2 of 2