Concepedia

Marc Becker

MB

6

Publications

205

Citations

6

H-Index

2022

Active since

Affiliations

Maastricht University(Current)

Maastricht School of Management

University of Bath

University of South Carolina

Marc Becker is an author at Maastricht University specializing in marketing, automation, and customer satisfaction.

Top concepts

MarketingAutomationManagementEngineeringDigital MarketingCustomer SatisfactionBusinessRoboticsTechnologyCommunication

Publications per year

2022–2024

6

Publications

6

Customer comfort during service robot interactions

Marc Becker, Dominik Mahr, Gaby Odekerken‐Schröder · Service Business · 2022 · 60 citations · Full text

Emotional communication by service robots: a research agenda

Marc Becker, Emir Efendić, Gaby Odekerken‐Schröder · Journal of service management · 2022 · 41 citations · Full text

Customer Satisfaction, Engineering, Socially Assistive Robot +19

The Future of Marketing and Marketing Education

Dhruv Grewal, Abhijit Guha, Cinthia B. Satornino et al. · Journal of Marketing Education · 2024 · 36 citations · Full text

Artificial Intelligence, Digital Marketing, Education +17

AI is Changing the World: For Better or for Worse?

Dhruv Grewal, Abhijit Guha, Marc Becker · Journal of Macromarketing · 2024 · 32 citations · Full text

Artificial Intelligence, Engineering, Digital Marketing +26

Eliminating customer experience pain points in complex customer journeys through smart service solutions

Heiko F. Holz, Marc Becker, Markus Blut et al. · Psychology and Marketing · 2023 · 21 citations · Full text

Complex Customer Journeys, Customer Satisfaction, Customer Experience +22

Rows per page

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