Kenneth Le Meunier‐FitzHugh

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Elvira Ismagilova et al. · International Journal of Information Management · 2019 · 4.1K citations · Full text

Computing, Computer Science, Information Technology +14

Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions

Jagdip Singh, Karen Flaherty, Ravipreet S. Sohi et al. · Journal of Personal Selling and Sales Management · 2019 · 344 citations · Full text

Management, Marketing, Customer Relationship Management +11

Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

Kenneth Le Meunier‐FitzHugh, Nikala Lane · Journal of Strategic Marketing · 2009 · 65 citations

Business, Marketing, Marketing Management +13

Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

Kenneth Le Meunier‐FitzHugh, Nigel F. Piercy · Journal of Personal Selling and Sales Management · 2011 · 58 citations

Management, Marketing, Marketing Management +5

Making value co-creation a reality – exploring the co-creative value processes in customer–salesperson interaction

Jasmin Baumann, Kenneth Le Meunier‐FitzHugh · Journal of Marketing Management · 2014 · 55 citations · Full text

Business, Marketing, Marketing Management +15