Concepedia
Statistics
Publications
30
Citations
1.4K
H-Index
24
Active since
1996
Affiliations
University of Warwick(Current)
Cardiff University
Texas Christian University
Cranfield University
University of Wales
Nikala Lane is an author at University of Warwick specializing in management, marketing, and strategic management.
Publications per year
1996–2012
Corporate social responsibility: impacts on strategic marketing and customer value
Nigel F. Piercy, Nikala Lane · The Marketing Review · 2009 · 110 citations
Management, Marketing, Strategic Management +17
Sales Manager Behavior Control Strategy and its Consequences: The Impact of Manager Gender Differences
Nigel F. Piercy, David W. Cravens, Nikala Lane · Journal of Personal Selling and Sales Management · 2003 · 99 citations · Full text
Social Sciences, Gender Studies, Organizational Behavior +14
The Underlying Vulnerabilities in Key Account Management Strategies
Nigel F. Piercy, Nikala Lane · European Management Journal · 2006 · 89 citations
Business, Accountancy, Accounting +12
Market orientation and retail operatives' expectations
Nigel F. Piercy, Lloyd C. Harris, Nikala Lane · Journal of Business Research · 2002 · 87 citations
Business, Marketing, Retail Management +13
Thinking strategically about pricing decisions
Nigel F. Piercy, David W. Cravens, Nikala Lane · Journal of Business Strategy · 2010 · 80 citations
Business, Marketing, Strategic Management +13
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