Journal of Business Research · 2002 · 87 citations · 69 references
BusinessMarketingRetail ManagementRetail MarketingRetail StrategyStrategic MarketingRetail PositioningRetail Pricing StrategyRetail Sales StrategyRetail SelectionRetail Service MarketingMarket Orientation FitRetail Format StrategyRetail IntermediationRetail Market EntryRetail Operations Strategy
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Coefficient Alpha and the Internal Structure of Tests
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