Concepedia

Michael Schade

MS

10

Publications

552

Citations

10

H-Index

2012

Active since

Affiliations

University of Bremen(Current)

Michael Schade is an author at University of Bremen specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorBranding

Publications per year

2012–2021

10

Publications

10

The impact of attitude functions on luxury brand consumption: An age-based group comparison

Michael Schade, Sabrina Hegner, Florian Horstmann et al. · Journal of Business Research · 2015 · 157 citations

Marketing, Customer Satisfaction, Luxury Brand Consumption +11

Consumers’ online brand-related activities (COBRAs) on SNS brand pages

Rico Piehler, Michael Schade, Barbara Kleine-Kalmer et al. · European Journal of Marketing · 2019 · 69 citations

Cultural Consumption, Digital Marketing, Consumer Motivation +24

Symbols and place identity

Andreas Mueller, Michael Schade · Journal of Place Management and Development · 2012 · 66 citations

Common Identity, Culture, Place Identity +15

Traditional or ‘instafamous’ celebrity? Role of origin of fame in social media influencer marketing

Rico Piehler, Michael Schade, Julia Sinnig et al. · Journal of Strategic Marketing · 2021 · 61 citations

Employees as a second audience: the effect of external communication on internal brand management outcomes

Rico Piehler, Michael Schade, Christoph Burmann · Journal of Brand Management · 2018 · 53 citations

Marketing, Organizational Communication, Second Audience +9

Rows per page

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