Statistics
Publications
2
Citations
339
H-Index
2
Active since
2015
Affiliations
University of Bremen(Current)
Florian Horstmann is an author at University of Bremen specializing in brand associations, brand management, and brand experience.
Publications per year
2015–2015
2
2
Emphasizing brand heritage: Does it work? And how?
Gregory M. Rose, Altaf Merchant, Ulrich R. Orth et al. · Journal of Business Research · 2015 · 179 citations
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