Concepedia

Guilherme Trez

GT

5

Publications

176

Citations

5

H-Index

2011

Active since

Affiliations

Universidade do Vale do Rio dos Sinos(Current)

Guilherme Trez is an author at Universidade do Vale do Rio dos Sinos specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCultureBusiness StrategyMarketing StrategyStrategic ManagementTrustBrandingEducation

Publications per year

2011–2021

5

Publications

5

Corporate reputation

Vanessa Martins Pires, Guilherme Trez · Revista de Gestão · 2018 · 70 citations · Full text

Trust Metric, Online Reputation, Firm Performance +14

A Cross-Cultural Investigation of Customer Reactions to Service Failure and Recovery

Celso Augusto de Matos, Daniel Fernandes, Rodrigo Pinto Leis et al. · Journal of International Consumer Marketing · 2011 · 34 citations · Full text

Customer Experience, Customer Satisfaction, Customer Reactions +16

How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools

Pierre-Yann Dolbec, Rodrigo Castilhos, Marcelo Jacques Fonseca et al. · Journal of Marketing Research · 2021 · 30 citations · Full text

Religiosity, Education, Religious Pluralism +22

Family as an institution

Jefferson Marlon Monticelli, Renata Bernardon, Guilherme Trez · International Journal of Entrepreneurial Behaviour & Research · 2018 · 24 citations

Family Medicine, Institutional Forces, Entrepreneurship +21

Organizational structure and specialized marketing capabilities in SMEs

Guilherme Trez, Fernando Bins Luce · Marketing Intelligence & Planning · 2012 · 18 citations

Brand Strategy, Competitive Advantage, Product Management +19

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