Concepedia
Statistics
Publications
8
Citations
816
H-Index
Active since
2013
Affiliations
Concordia University(Current)
York University
Universidade do Vale do Rio dos Sinos
Concordia University
HEC Montréal
Pierre-Yann Dolbec is an author at Concordia University specializing in marketing, marketing strategy, and marketing management.
Publications per year
2013–2024
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer · Journal of Consumer Research · 2015 · 298 citations
Management, Marketing, Sociology +14
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
Pierre-Yann Dolbec, Jean‐Charles Chebat · Journal of Retailing · 2013 · 254 citations
Business, Marketing, Marketing Management +14
Introducing a spatial perspective to analyze market dynamics
Rodrigo Castilhos, Pierre-Yann Dolbec, Ela Veresiu · Marketing Theory · 2016 · 78 citations
Business, Marketing, Marketing Management +11
Something old, something new: Enabled theory building in qualitative marketing research
Pierre-Yann Dolbec, Eileen Fischer, Robin Canniford · Marketing Theory · 2021 · 54 citations
Social Sciences, Marketing, Marketing Management +12
Conceptualizing spatial types
Rodrigo Castilhos, Pierre-Yann Dolbec · Marketing Theory · 2017 · 46 citations
Social Sciences, Geography, Marketing +17
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