Marcelo Jacques Fonseca

Publications

Citations

H-Index

2008

Active since

Affiliations

Universidade do Vale do Rio dos Sinos(Current)

Marcelo Jacques Fonseca is an author at Universidade do Vale do Rio dos Sinos specializing in social identity, consumer behavior, and social sciences.

ORCID

Top concepts

CultureEducationMarketingManagementSocial IdentitySocial SciencesConsumer CultureConsumer BehaviorConsumer ResearchPoverty

Publications per year

2008–2021

Publications

Consumption, crisis, and coping strategies of lower class families in Brazil: A sociological account

Rodrigo Castilhos, Marcelo Jacques Fonseca, Vera Bavaresco · International Journal of Consumer Studies · 2017 · 30 citations

Socioeconomics, Consumer Study, Social Psychology +22

How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools

Pierre-Yann Dolbec, Rodrigo Castilhos, Marcelo Jacques Fonseca et al. · Journal of Marketing Research · 2021 · 30 citations · Full text

Religiosity, Education, Religious Pluralism +22

Pursuing upward transformation: The construction of a progressing self among dominated consumers

Rodrigo Castilhos, Marcelo Jacques Fonseca · Journal of Business Research · 2015 · 16 citations

Social Identity, Consumer Decision Making, Consumer Culture +11

Understanding Consumer Culture: the Role of “Food” As an Important Cultural Category

Marcelo Jacques Fonseca · 2008 · 14 citations

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