Concepedia

Fernando Bins Luce

FB

9

Publications

374

Citations

9

H-Index

2008

Active since

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

Universidade Federal de Santa Maria

Fernando Bins Luce is an author at Universidade Federal do Rio Grande do Sul specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBrand ManagementBusiness StrategyConsumer ResearchBrand StrategyBrand DevelopmentBrandingBrand Equity

Publications per year

2008–2024

9

Publications

9

Information technology impact on market orientation in e-business

Mauro Borges, Norberto Hoppen, Fernando Bins Luce · Journal of Business Research · 2008 · 140 citations

Business Intelligence, Information Technology Management, E-business +6

Predicting customer value per product: From RFM to RFM/P

Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce · Journal of Business Research · 2019 · 83 citations

Marketing Analytics, Data Science, Customer Profiling +9

Brand equity estimation model

Marta Olívia Rovedder de Oliveira, Cleo Schmitt Silveira, Fernando Bins Luce · Journal of Business Research · 2015 · 42 citations

Advertising, Brand Equity, Management +7

Brand equity chain and brand equity measurement approaches

Marta Olívia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira et al. · Marketing Intelligence & Planning · 2023 · 24 citations · Full text

Customer Satisfaction, Brand Equity, Be Conceptualization +11

A framework to improve churn prediction performance in retail banking

João B. G. Brito, Guilherme Brandelli Bucco, Rodrigo Heldt et al. · Financial Innovation · 2024 · 24 citations · Full text

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