Concepedia

Cleo Schmitt Silveira

CS

5

Publications

190

Citations

5

H-Index

2011

Active since

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

Universidade Federal de Santa Maria

Cleo Schmitt Silveira is an author at Universidade Federal do Rio Grande do Sul specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchBusinessManagementBrand EquityBrand AwarenessBrand ManagementCustomer SatisfactionAdvertisingData Science

Publications per year

2011–2024

5

Publications

5

Predicting customer value per product: From RFM to RFM/P

Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce · Journal of Business Research · 2019 · 83 citations

Marketing Analytics, Data Science, Customer Profiling +9

Brand equity estimation model

Marta Olívia Rovedder de Oliveira, Cleo Schmitt Silveira, Fernando Bins Luce · Journal of Business Research · 2015 · 42 citations

Advertising, Brand Equity, Management +7

Brand equity chain and brand equity measurement approaches

Marta Olívia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira et al. · Marketing Intelligence & Planning · 2023 · 24 citations · Full text

Customer Satisfaction, Brand Equity, Be Conceptualization +11

A framework to improve churn prediction performance in retail banking

João B. G. Brito, Guilherme Brandelli Bucco, Rodrigo Heldt et al. · Financial Innovation · 2024 · 24 citations · Full text

Customer equity and market value: Two methods, same results?

Cleo Schmitt Silveira, Marta Olívia Rovedder de Oliveira, Fernando Bins Luce · Journal of Business Research · 2011 · 17 citations

Customer Profitability, Customer Satisfaction, Market Analysis +4

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