Concepedia

Rodrigo Heldt

RH

3

Publications

131

Citations

3

H-Index

2019

Active since

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

Rodrigo Heldt is an author at Universidade Federal do Rio Grande do Sul specializing in management, marketing, and consumer research.

Top concepts

Publications per year

2019–2024

3

Publications

3

Predicting customer value per product: From RFM to RFM/P

Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce · Journal of Business Research · 2019 · 83 citations

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Brand equity chain and brand equity measurement approaches

Marta Olívia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira et al. · Marketing Intelligence & Planning · 2023 · 24 citations · Full text

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A framework to improve churn prediction performance in retail banking

João B. G. Brito, Guilherme Brandelli Bucco, Rodrigo Heldt et al. · Financial Innovation · 2024 · 24 citations · Full text

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