Concepedia

Keisha M. Cutright

KM

17

Publications

979

Citations

14

H-Index

2010

Active since

Affiliations

Duke University(Current)

University of Pennsylvania

Cornell University

University of Waterloo

University of Pittsburgh

Keisha M. Cutright is an author at Duke University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorSocial SciencesPsychologyConsumer Decision MakingBehavioral Decision MakingAdvertisingBehavioral Science

Publications per year

2010–2023

17

Publications

17

The Beauty of Boundaries: When and Why We Seek Structure in Consumption

Keisha M. Cutright · Journal of Consumer Research · 2012 · 207 citations

Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services

Keisha M. Cutright, Adriana Samper · Journal of Consumer Research · 2014 · 120 citations

Brands: The Opiate of the Nonreligious Masses?

Ron Shachar, Tülin Erdem, Keisha M. Cutright et al. · Marketing Science · 2010 · 113 citations

Drug Policy, Religiosity, Value Theory +21

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

Keisha M. Cutright, James R. Bettman, Gavan J. Fitzsimons · Journal of Marketing Research · 2013 · 99 citations

Behavioral Decision Making, Their Place, Brand Strategy +21

When Your World Must Be Defended: Choosing Products to Justify the System

Keisha M. Cutright, Eugenia Wu, Jillian C. Banfield et al. · Journal of Consumer Research · 2011 · 97 citations

Rows per page

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