Concepedia

María‐Eugenia Pérez‐Martínez

MP

10

Publications

360

Citations

10

H-Index

2005

Active since

Affiliations

Tecnológico de Monterrey(Current)

Universidad de Cantabria

María‐Eugenia Pérez‐Martínez is an author at Tecnológico de Monterrey specializing in culture, brand building, and brand development.

Top concepts

CultureBrandingMarketingManagementBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2005–2020

10

Publications

10

Constructing identity through the consumption of counterfeit luxury goods

María‐Eugenia Pérez‐Martínez, Raquel Castaño, Claudia Quintanilla · Qualitative Market Research An International Journal · 2010 · 151 citations

Luxury, Consumer Research, Brand Strategy +23

Embodiment in judgment and choice.

Martin Reimann, Wilko Feye, Alan J. Malter et al. · Journal of Neuroscience Psychology and Economics · 2012 · 44 citations · Full text

A matter of love: consumers’ relationships with original brands and their counterfeits

Raquel Castaño, María‐Eugenia Pérez‐Martínez · Journal of Consumer Marketing · 2014 · 40 citations

Consumer Uncertainty, Symbolic Personality Traits, Counterfeit Brand Products +20

Intergenerational influence on brand preferences

María‐Eugenia Pérez‐Martínez, Dan Padgett, Willem Burgers · Journal of Product & Brand Management · 2011 · 31 citations

Consumer Study, Brand Strategy, Consumer Research +20

Non-periodic boundary homogenization and "light" concentrated masses

María‐Eugenia Pérez‐Martínez, Ekaterina Ivanovna Yablokova · Indiana University Mathematics Journal · 2005 · 25 citations

Spectral Theory, Boundary Conditions, Engineering +9

Rows per page

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