Concepedia
Statistics
Publications
13
Citations
1.1K
H-Index
Active since
1994
Affiliations
Nova Southeastern University(Current)
University of the Witwatersrand
KTH Royal Institute of Technology
Michael Bendixen is an author at Nova Southeastern University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessBrand ManagementBrand StrategyBrand DevelopmentConsumer Behavior
Publications per year
1994–2019
The role of brand authenticity in developing brand trust
Sivan Portal, Russell Abratt, Michael Bendixen · Journal of Strategic Marketing · 2018 · 204 citations
Marketing, Personal Branding, Brand Trust +13
Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships
Michael Bendixen, Russell Abratt · Journal of Business Ethics · 2007 · 197 citations
Supplier Relationship, Client-supplier Relationships, Business +4
A Practical Guide to the Use of Correspondence Analysis in Marketing Research
Michael Bendixen · NSUWorks (Nova Southeastern University) · 1996 · 166 citations
Marketing Analytics, Customer Satisfaction, Correspondence Analysis +6
The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay
Rose Du Preez, Michael Bendixen · International Journal of Bank Marketing · 2015 · 118 citations · Full text
Customer Satisfaction, Internal Brand Communication, Brand Strategy +19
The state of marketing analytics in research and practice
Dawn Iacobucci, Maria Petrescu, Anjala S. Krishen et al. · Journal of Marketing Analytics · 2019 · 105 citations
Marketing Analytics, Digital Marketing, Management +4
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