Concepedia

Rose Du Preez

RD

Statistics

Publications

3

Citations

214

H-Index

3

Active since

2012

Affiliations

KTH Royal Institute of Technology(Current)

Nova Southeastern University

Rose Du Preez is an author at KTH Royal Institute of Technology specializing in management, marketing, and brand strategy.

ORCID

Top concepts

Publications per year

2012–2017

3

Publications

3

The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay

Rose Du Preez, Michael Bendixen · International Journal of Bank Marketing · 2015 · 118 citations · Full text

, , +19

The behavioral consequences of internal brand management among frontline employees

Rose Du Preez, Michael Bendixen, Russell Abratt · Journal of Product & Brand Management · 2017 · 82 citations · Full text

, , +17

Coming of age

Ria Wiid, Rose Du Preez, Åsa Wallström · Marketing Intelligence & Planning · 2012 · 14 citations

, , +22

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