Concepedia
Statistics
Publications
12
Citations
332
H-Index
11
Active since
2008
Affiliations
Luleå University of Technology(Current)
Simon Fraser University
KTH Royal Institute of Technology
Åsa Wallström is an author at Luleå University of Technology specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchDigital MarketingBrand EquityBrand AwarenessMedia MarketingBrand DevelopmentMarketing Strategy
Publications per year
2008–2017
Benefits and barriers for the use of digital channels among small tourism companies
Maria Ek Styvén, Åsa Wallström · Scandinavian Journal of Hospitality and Tourism · 2017 · 56 citations
Customer Satisfaction, Tourism Management, Digital Business +20
Impulse buying tendencies among online shoppers in Sweden
Maria Ek Styvén, Tim Foster, Åsa Wallström · Journal of Research in Interactive Marketing · 2017 · 53 citations
Customer Satisfaction, Behavioral Decision Making, Digital Marketing +20
Building a corporate brand: The internal brand building process in Swedish service firms
Åsa Wallström, Ted Karlsson, Esmail Salehi‐Sangari · Journal of Brand Management · 2008 · 47 citations · Full text
Marketing, Brand Positioning, Swedish Service Firms +11
Consumer-generated content and source effects in financial services advertising: An experimental study
Peter Steyn, Åsa Wallström, Leyland Pitt · Journal of Financial Services Marketing · 2010 · 29 citations
Advertising, Source Effects, Consumer-generated Content +11
Adoption of Internet Banking by Iranian Consumers: An Empirical Investigation
Arezou Pour Mirza, Mohammad Taghi Hamidi Beheshti, Åsa Wallström et al. · Journal of Applied Sciences · 2009 · 29 citations · Full text
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