Concepedia

Ria Wiid

RW

Statistics

Publications

6

Citations

124

H-Index

6

Active since

2011

Affiliations

University of Worcester(Current)

Luleå University of Technology

Ria Wiid is an author at University of Worcester specializing in management, marketing, and arts.

Top concepts

ArtsMarketingManagementMedia MarketingSocial SciencesMarketing InsightsMarketing StrategyMarketing CommunicationGenderCulture

Publications per year

2011–2022

6

Publications

6

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Yllka Azemi, Wilson Ozuem, Ria Wiid et al. · Journal of Retailing and Consumer Services · 2022 · 44 citations · Full text

Teeth whitening, boot camp, and a brewery tour: a practical analysis of ‘deal of the day’

Edward Boon, Ria Wiid, Philip DesAutels · Journal of Public Affairs · 2012 · 26 citations

Digital Marketing, Consumer Research, Online Customer Behavior +20

Not so sexy: public opinion of political sex scandals as reflected in political cartoons

Ria Wiid, Leyland Pitt, Anne Engström · Journal of Public Affairs · 2011 · 17 citations

Political Process, Public Opinion, Political Polarization +28

Ria Wiid, Rose Du Preez, Åsa Wallström · Marketing Intelligence & Planning · 2012 · 14 citations

Marketing Analytics, International Marketing, Social Sciences +22

The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis

Ria Wiid, Tomas Müllern, Adele Berndt · Journal of Current Issues & Research in Advertising · 2022 · 13 citations · Full text

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