Concepedia

Yllka Azemi

YA

Statistics

Publications

4

Citations

261

H-Index

4

Active since

2018

Affiliations

Indiana University Northwest(Current)

Northwest University

University of Cumbria

Yllka Azemi is an author at Indiana University Northwest specializing in customer satisfaction, communication, and management.

Top concepts

ManagementCommunicationCustomer SatisfactionArtsBusinessMarketingAdvertisingSocial MediaSocial ComputingSocial Influence

Publications per year

2018–2023

4

Publications

4

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective

Yllka Azemi, Wilson Ozuem, Kerry E. Howell · Psychology and Marketing · 2020 · 103 citations

Customer Satisfaction, Digital Marketing, Online Negative Word‐of‐mouth +26

An exploration into the practice of online service failure and recovery strategies in the Balkans

Yllka Azemi, Wilson Ozuem, Kerry E. Howell et al. · Journal of Business Research · 2018 · 91 citations

Customer Satisfaction, Service Recovery, E-services +11

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Yllka Azemi, Wilson Ozuem, Ria Wiid et al. · Journal of Retailing and Consumer Services · 2022 · 44 citations · Full text

How Does Retargeting Work For Different Gen Z Mobile Users?

Yllka Azemi, Wilson Ozuem · Journal of Advertising Research · 2023 · 23 citations · Full text

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