Concepedia

Jörn Redler

JR

Statistics

Publications

3

Citations

76

H-Index

3

Active since

2009

Affiliations

University of Wuppertal(Current)

Jörn Redler is an author at University of Wuppertal specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2009–2020

3

Publications

3

The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility

Franz‐Rudolf Esch, Bernd H. Schmitt, Jörn Redler et al. · Psychology and Marketing · 2009 · 42 citations

Consumer Uncertainty, Fictitious Brand Alliances, High Awareness Brands +20

How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy

Holger J. Schmidt, Jörn Redler · Journal of Product & Brand Management · 2018 · 21 citations

Brand Strategy, Comparing Schools, Strategic Thinking +18

Re-designing adaptive selling strategies: the role of different types of shopping companions

Tobias Scholz, Jörn Redler, Sven Pagel · Review of Managerial Science · 2020 · 13 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +22

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