Concepedia

Holger J. Schmidt

HJ

Statistics

Publications

15

Citations

563

H-Index

13

Active since

2014

Affiliations

Koblenz University of Applied Sciences(Current)

Berlin School of Economics and Law

Cape Peninsula University of Technology

Universidade Nova de Lisboa

University of Twente

Holger J. Schmidt is an author at Koblenz University of Applied Sciences specializing in business, brand management, and marketing.

Publications per year

2014–2022

15

Publications

15

Sustainable luxury: current status and perspectives for future research

Jennifer Kunz, Stephanie May, Holger J. Schmidt · BuR - Business Research · 2020 · 134 citations · Full text

Management, Strategic Management, Sustainability Management +9

Sociopolitical activist brands

Holger J. Schmidt, Nicholas Ind, Francisco Guzmán et al. · Journal of Product & Brand Management · 2021 · 122 citations

Business, Marketing, Marketing Management +11

Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model

Holger J. Schmidt, Carsten Baumgarth · Journal of Brand Management · 2018 · 72 citations

Business, Marketing, Marketing Management +14

To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations

Florian Lückenbach, Carsten Baumgarth, Holger J. Schmidt et al. · Cogent Business & Management · 2019 · 30 citations · Full text

Business, Entrepreneurship, Strategic Management +11

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

Andreas Hesse, Holger J. Schmidt, Carsten Baumgarth · Corporate Reputation Review · 2020 · 26 citations

Business, Marketing, Marketing Management +16

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