Concepedia

Andreas Hesse

AH

7

Publications

225

Citations

7

H-Index

2018

Active since

Affiliations

Koblenz University of Applied Sciences(Current)

Andreas Hesse is an author at Koblenz University of Applied Sciences specializing in management, brand management, and marketing.

Top concepts

MarketingManagementBrand AwarenessBrand ManagementConsumer ResearchBusinessBrand EquityBrand StrategyBrand DevelopmentArts

Publications per year

2018–2022

7

Publications

7

Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany

Andreas Hesse, Karin Kreutzer, Marjo‐Riitta Diehl · Journal of Business Ethics · 2018 · 59 citations

Refugee Status, Public Policy, Refugee Integration +10

Digitalization and Leadership - How Experienced Leaders Interpret Daily Realities in a Digital World

Andreas Hesse · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2018 · 38 citations · Full text

‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign

Andreas Hesse, Sofie Rünz · Journal of Marketing Communications · 2020 · 38 citations

Consumer responses to brand communications involving COVID-19

Andreas Hesse, Franziska Niederle, L Schön et al. · Journal of Marketing Management · 2021 · 32 citations

Social Distancing Theories, Digital Marketing, Consumer Study +22

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

Andreas Hesse, Holger J. Schmidt, Carsten Baumgarth · Corporate Reputation Review · 2020 · 23 citations

Deutsche Telekom, Advertising, Brand Equity +12

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