Concepedia
1
Publications
38
Citations
H-Index
2020
Active since
Affiliations
Koblenz University of Applied Sciences(Current)
Sofie Rünz is an author at Koblenz University of Applied Sciences.
Publications per year
2020–2020
‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign
Andreas Hesse, Sofie Rünz · Journal of Marketing Communications · 2020 · 38 citations
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